JEN GUZMÁN
CREATIVE DIRECTOR
Initial key visual explorations. Pulled queues from holiday elements such as holiday sweaters, red ribbons, pine branches, and presents.
Client went with a concept that was directly inspired by the spring/summer program we developed for them prior for consistency. This composition uses the same white wood background and font treatment from the summer key visual. The formula of this layout further allows for easy translation into a variety of POS; such as bottle neckers and case sleeves.
