I am a Creative Director with a sweet spot for key art, fresh storytelling and over a decade of experience. I’ve worked on a range of industries; from pharma, retail, tech, wines & spirits, food & beverage, and beauty. I am passionate about elevating brands and creating memorable experiences—from a gift box, to a full 360° campaign.

I’ve worked with best-in-class teams towards successful nation-wide activations, such as Pepsi's Pop Star tech-forward experience. I’ve contributed to omnichannel global campaigns, such as Budweiser’s 2022 FIFA World Cup Partnership at Barrows. At UWG, I embraced honest storytelling as the foundation for The Home Depot’s Retool Your School grant program

I believe that work culture and morale are at the center of a thriving agency. I know that magic happens when grit, compassion, and endless ambition come together to explore the craziest of ideas. Most importantly, I know having a strong vision is the blueprint for leading award-winning teams..

Selected Clients: General Mills, AB InBev, Unilever, Johnson & Johnson, Rémy Cointreau, LVMH, PepsiCo, Reckitt Benckiser, Molson Coors, The Home Depot, Bacardi Limited, Showtime, and other fortune 500 companies.

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