JEN GUZMÁN

Round 2:

Client was attracted to the Irish heritage theme, which is the shared attribute of this diverse group of products. We took a deeper dive into the copy and continued to explore headlines. “Roll into Riches” references the rolling hills of Ireland for example, and “Uncover Fortune” is inspired by the story of a pot of gold. Additionally, we experimented with the hierarchy of the information for this sweepstakes; how bold and clear is the call to action should be and and how visually communicate that info.

Round 3:

Client decided on their favorite landscape and font treatment for the key visual. We focus on the nuances of the details, such as adding a visual queue reflecting a card game like on option 3.

Round 4:

Final, layered mechanical artwork was delivered to client as a header card. Their in-house creative was able to use this key visual to build out a micro site for the sweepstakes.