Existing Stoli® Crushed bottles for the Core 3 flavors above.

We all agreed that a black bottle cap as opposed to the existing copper was more fitting and did justice to the vibrant neon-lies colors of the visible liquid in the bottle.

In the below options, we further explored Hierarchy Between the logo, flavor call out, and “Taste the vibe” call out. We Experimented between keeping the Brand’s existing fruit illustrations, doing a Simplified version, or just omitting it all together.

This option explores a play of the label edge and the bottle’s liquid color. We loved the minimal effect of the black spot-glassed text on the matte black water color-like paper. Our “Taste the Vibe” tagline sits at the bottom.

This is a screen-printed take that keeps the brand in vein with a slight craft feel. We felt “Just add ice” was very important to communicate to the consumer that this is ready-to-drink.

This is also a craft-feel, with a lot more color. We kept our proprietary illustrations prominent. Our “Taste The Vibe” tagline is on a little paint splatter to the side.

This is another fun screen-print like variation.

This black and white label pushes the fruit illustration to the foreground. We loved our “Taste the vibe” tagline sitting directly as a decal along the bottom of the bottle.

This option really let the color of the bottle play lead. The fruit illustration is large and center. Additionally, the flavor names are in high contrast and easy to read.

This is a more refined version that plays with the silver foil as a compliment to the black.