Stoli and Universal Pictures partnered in brainstorming activation and creative ideas for a 360º campaign, spanning tons of impressions in TV, print, out of home, digital and social media, experiential events, and off premise retail execution with tons of media and national account activations. A marketing partnership was developed to promote Universal’s Atomic Blonde leverage Stoli Vodka’s in-film placement. Stoli has 8 placements in the film and 2 verbal mentions as Stoli on Ice is the drink of choice for Agent Broughton, a bold, edgy and original character. This was the first time ever Universal has approved a co-branded key visual. The key visual was conceptualized with the creative team at InnerWorkings. The timing of the film’s release was to drive consumer engagement and to promote sales.

Concepts include: Consumer sweepstakes, 6 case (small), 12 case (medium) and 25 case (large) displays, small and large window displays

Role: Senior Art Director @ INWK // Responsible for: Design, Concept // Creative Directors: Deb Flores and Phil Williams // Designers: Jeesook Kang and Kyle Perry