JENNIFER GUZMAN: ART DIRECTOR WITH A SWEET SPOT FOR PACKAGING AND ILLUSTRATING BRAND STORIES.

Jen is a classically trained, New York City based artist turned Art Director, with a sweet spot for packaging and illustration. She’s collaborated on the development of multiple 360° campaigns to support overall brand strategy, on & off premise POS, activations, and has contributed to launch activations. She’s obsessed with beauty, fashion and lifestyle trends.

Jen has over 8 years of experience in print, digital, editorial, packaging, marketing collateral, branding and re-branding. Some of her clients include: Stoli Vodka, Bacardi, Hershey's, Pepsi, Essential Water, Crayola and other fortune 500 companies. Her work is on the shelves of your local liquor store, the VIP tables of your favorite night clubs, Walmart, Best Buy, and in the pages of Playboy Magazine and Sports Illustrated.

Jen is currently an Art Director at InnerWorkings; executing successful campaign launches and helping acquire new business retainers. As a freelancer, she’s helped business owners define their mark by catering with visuals and ideas through branding. When working with a team, she motivates and inspires for concepts and conversations to manifest. Jen is an Art Director who loves visualizing brand stories to life and is ready to solve any creative challenge you have! ✨💪🏻

SELECTED CLIENTS

INDUSTRY EXPOSURE

CPG - WINES & SPIRITS - FOOD & BEVERAGE - SPORTS - TV & FILM - FASHION & LIFETSTYLE - RETAIL